Meet customer expectations with clean-label solutions

The food industry has reached a pivotal moment. Consumer demand and shifting regulations are driving brands to reevaluate the ingredients that go into their products in order to achieve clean labels. While this is prompting some difficult decisions for food manufacturers, it also highlights an opportunity for growth and a stronger brand reputation. Learn how competitive brands are delivering high-quality, shelf-stable products that meet customers’ demand for natural products while also delivering the legacy standards they expect.

The shift toward clean labels landscape

Consumers are the driving force behind the clean label movement, a growing demand for natural, organic, and additive-free foods. Eighty one percent of shoppers say it’s important to purchase clean-label food products, and more than one in three consumers are willing to opt for new or novel ingredients for a more natural product. And this trend isn’t expected to slow. The global clean-label ingredients market is projected to grow 270% from 2025 to 2035.

This momentum is also changing the food regulation landscape across the U.S. As of June 2025, 35 states had proposed regulatory changes that target artificial food additives. This includes efforts to ban Butylated hydroxyanisole (BHA) and Butylated hydroxytoluene (BHT), ingredients that have historically provided critical oxidative stability and shelf-life extension. These looming regulatory changes present unique challenges for food brands to find natural ingredients that protect products’ freshness while maintaining the flavor consumers expect.

81% of shoppers say it’s important to purchase clean-label food products

35 states had proposed regulatory changes that target artificial food additives.

Meet label expectations without sacrificing performance

One of the ways that companies are winning customers with consumer-friendly ingredient statements without compromising on quality is through natural antioxidants. At Camlin Food Sciences, our range of plant-based antioxidant solutions NaSure™ has become a leading choice among competitive brands capitalizing on the clean-label movement. These proven ingredients extend product shelf life through a mix of plant sources with high antioxidant activity, including tocopherols, rosemary, and green tea. Because these solutions are naturally-derived, they help simplify ingredient lists while delivering equivalent or better performance than synthetic additives.

Our antioxidant solutions are designed around each brand’s formulation needs, real-world conditions, and performance goals, resulting in products that customers will choose again and again. The brands transitioning to NaSure solutions are delivering quality products that extend freshness and maintain quality across its lifecycle — even in high-fat, high-heat, and long-hold conditions. In a study designed to determine the optimum antioxidant for fresh ground beef, our scientists found that a blend of green tea and Acerola extracts protected both lipid and color oxidation, allowing the product to reach 15 days of color retention and taste preservation.

Clean-label reformulation expert by your side

When it comes to managing change, it’s helpful to work with a partner who has experience. Since 1931, Camlin Fine Sciences has seen the food industry adjust time and time again and has supported its customers through each disruption. As a leading manufacturer with customers in over 80 countries, we have a long history of offering reliable, innovative solutions that help our brand partners navigate evolving regulations, changes in the market, and advancements in food science.

The shift away from traditional antioxidants is no exception. With the most combined antioxidant experience in the industry, Camlin Fine Sciences is uniquely positioned to help brands make the transition a smooth one. Our Customer Application Lab works closely with your team to create custom solutions that meet your shelf-life strategies, product-specific challenges, and high-quality standards. Our lab’s confident, data-backed decisions result in products that stand up to real-world conditions, helping you reduce waste, and get regulation-ready products quickly. And with laboratories around the world, Camlin Food Sciences helps make the transition a simple one by streamlining implementation and even helping simplify your supply chain.

Navigate formula change with confidence

Strengthen your brand while giving your customers what they want.

Contact us to learn how our natural, plant-based antioxidants can help you meet clean-label demands while maintaining the quality your customers expect.

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